Thai Health Promotion Foundation, the client, aims to raise awareness about non-communicable diseases (NCDs) and promote their foundation, which helps Thai people with health problems. This project highlights the impact of NCDs, particularly in marginalized areas of Thailand, and proposes solutions through health promotion to mitigate this issue.
During the design process, the initial theme centered around investigating NCDs as the "real killer" that affects our lives. However, the client already has a bright and positive corporate identity, which created a conflict with the theme. Therefore, I had to tone down the message and adapt it accordingly. Additionally, mapping presented a challenge as we did not have raw data for visualization. I had to use aggregated data from studies and manually redesign it on Figma. The final part of the project focuses on commercial promotion, which I tried to integrate seamlessly into the story for a user-friendly experience.
This project is distinct from others as it combines a commercial approach with data representation. It allowed me to recognize my limitations in promoting and advertising, but I also gained valuable experience in managing this type of project.
