A reflective microsite celebrating four years of work by Punch Up and WeVis, showcasing how both studios have used data to spark more meaningful and vibrant conversations. The site highlights our refined vision, ongoing impact, and a summary of all past projects.
I led the overall art direction, giving both studio identities a refreshed, celebratory feel. The site opens with a playful 3D anniversary cake that visually connects to the geometric forms used throughout the data visualizations.
The data visualization section allows users to filter projects by impact dimensions and data storytelling goals, with color-coding based on social issues. The work is split into two views, representing each studio’s contributions.
Poster Version
As an extension of the digital experience, we collaborated with Kintaam—a creative ice cream sandwich studio—to create a limited-edition biscuit version. These were sent as New Year gifts to clients. The shapes, colors, and flavors were inspired by the issues and visual elements from the site.
Because this project was meant for both digital and physical formats, I kept the design simple but colorful—reflecting the diversity of issues tackled by the studios.
